CHANGE OF ART
“I don’t trust words. I trust pictures.”
Time Tells All, Created during Citizen EcoDrive Watches documentary ad.
Don’t explain, rather experience.
Want to increase readership? Reduce the written word, dial up the visuals.
Intangible Impact. The human brain can process images up to 60,000 times faster than words.
Say more with less. Pictures have the ability to convey abstract and complex concepts. It may take a 1000 words to explain 1 picture’s narrative contents.
Immerse do not imbibe. Pictures can instantly change your mood and leave impressions much faster and much more accurately than words can. Pictures can invoke feelings of happiness, sadness and others. Images are sensorially all consuming.
Pictures Are Universal. They can be understood intuitively, they are self-explanatory. Pictures have a way of resonating with us – a way of allowing us to read in between the lines. Images forge connections through pattern recognition.
Self sought. Self Taught. Images exert gravity. People are drawn to what they recognize, and to what is unfamiliar but they feel called to figure out. Images can be puzzles, they can form the question and frame the answer as an epiphany that occurs organically in the viewer’s mind. Since images are not instructional rather insightful, images inform without inundating the viewer. It feels second nature, not spoon fed.
Mind over Matter, digitally finished image, created for WHCC.
From children’s books to the concept of mind maps and the use of infographics, it is evident that visualizing ideas, especially in brainstorming sessions, can help us overcome obstacles that are difficult to convey in paragraph form. Need proof? Take a pen and paper out, and try to describe the shape of Brazil using nothing but words in paragraph form. Need another example? Infographics prove how much easier it may be to tell a story or otherwise convey your information. You can take infographics and turn them into articles. The simplest of infographics can quickly turn into 2000 words or more when you simply try to explain the messages that the infographic is trying to convey. The more effective method of communication then? IMAGES.
“The whole point of (taking/making) pictures is so that you don’t have to explain things with words.”